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Mobile Search Sky Rockets
Google Mobile Search Exceeds Desktop
As if there was not enough for SMBs to consider now mobile search is sky rocketing to the top of the charts. In May of 2015 Google announced that in 10 countries, the US being one of them, mobile searches had surpassed those made on PC/Laptops. There is no reason to expect the gap to do anything but increase going forward. This trend warrants your attention if for no other reason than it garnered Google's attention enough for the search engine giant to modify algorithms to give more weight to mobile optimized sites. In addition, studies show that over 70% of mobile searches result in additional action or conversion.