Instant Access & High Open Rates
SMS marketing offers a number of marketing benefits. It appeals customers because of the opt-in nature of the service, users have control over the experience. That fact requires you to produce engaging messages and promotions. Very few marketing vehicles give you the instant access that SMS offers. Additionally, when done correctly SMS provides very high open rates. While SMS Messaging can create loyal followers, the tide can take an abrupt turn if you overuse the medium.